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Fund marketing intelligence
Fund Marketing Intelligence provides fund marketing weekly updates into the world of fund marketing regulation, news, data and regular interview with leading lights in the industry.
Data
Regulators are scrutinising whether website and email users’ data consent choices are valued, and many firms are failing core privacy
Data
As one study shows, sponsored thought pieces make very little difference to citations made by AI assistants, which all produce
Data
Even one of the most talked-about software businesses relies on in-person sales, stressing the channel’s enduring importance to hedge funds
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The moment immediately following an investor’s webinar sign-up process is a crucial engagement opportunity, should fund marketers act accordingly. TL;DR:
Data
Now that LPs’ due diligence may never result in click-throughs to a website, they are increasingly ignoring quality fund content.
Data
What is “brand influence”? An analysis of over 1,000 advertising and about $80 million of LinkedIn ad spend might tell
From reading to raising
ProFundCom sits alongside your CRM to identify allocator intent, protect deliverability and turn engagement into allocations.