Blog / Company

Marketing Analytics is the new Alpha

Published: 17 July, 2015

When I started in the fund industry, it quickly became apparent that the main driver for all sales teams is how to raise more assets and the unrelenting search for Alpha. But the more I analysed the Greeks of a fund (the Alpha and the Betas etc) the more it struck me that there could be more to it than just a manager’s performance.

Could there be an Alpha relating to the marketing activity that helps raise and preserve AuM?

This inkling eventually led to the birth of ProFundCom. This platform, with its deep analytics and reports focused around hedge funds and asset managers, gives a huge edge to anyone looking to identify investment and redemption signals, and cross-selling opportunities – all within a compliant and secure infrastructure.

Read more in the blog.

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