In a culture where being social and outgoing are prized above all else, it can be difficult, even shameful, to be an introvert.
But, as you will see, introverts bring extraordinary talents and abilities to the world, and should be encouraged and celebrated. I believe this is especially true in marketing,
A writer and lecturer called Susan Cain has totally opened my eyes to the fact that, in looking for marketers in hedge funds, asset managers or wealth management, we may have been looking in the wrong place.
View her TEDTalk clip on YouTube to see if this resonates with you and how you approach hedge fund marketing.
Video: Susan Cain: The power of introverts
Transcript : Susan Cain: The power of introverts
This goes some way to explaining how and why charisma-based selling and marketing, which is the domain of the extrovert, is having to make way for a more reflective, analytical and process-led approach.
