You could well be feeling a little bewildered these days as – thanks to the endless innovations of the digital age – new marketing channels and ways of working are constantly presenting themselves.
With so many options out there, it can be difficult, if not impossible, to concentrate and deliver on your ultimate aim – raising AuM. And this uncertainty is having a serious effect on ROI – in fact, a recent survey revealed that 80% of marketers rank their efforts as only ‘slightly’ or ‘somewhat’ effective.
So, in this ProFundCom white paper, we’re going to look at four common marketing processes and show you how a little bit of smart planning and a smattering of automation can transform
your efforts – turning you into a better marketer and enabling you to bring in more investment for your firm.