What is the role of AI in fund marketing? It’s a question we are getting asked more and more frequently.
With AI, funds can leverage data to gain insights into investor behaviour and preferences, optimise marketing strategies, unlock efficiencies, and take personalisation to a new level.
But where do you start?
In this webinar we covered
• Phase 1 – Laying the Foundation. Identifying goals and use cases
• Phase 2 – Implementation & Experimentation. Planning pilot projects
• Phase 3 – Scaling & Optimisation. Rolling it out – integration and performance measurement
• Other considerations
