ProFundCom, the email marketing and consultancy firm for the financial services industry, is delighted to announce the details of its upcoming webinar: Harnessing the power of the media in financial services.
The webinar is part of ProFundCom‘s series examining financial services marketing across the spectrum, designed to help those in the hedge fund and asset management space thrive in a highly competitive environment. The latest of these, which will feature tips from an award-winning public relations veteran, looks at harnessing the dynamism of the media to support business growth.
Ever since the financial crisis, the financial services industry has been under intense public and media scrutiny, so it has never been more important for companies to understand how they can engage with the media. Not only can the media be used to clarify myths about financial services, it can also be a powerful tool for creating the right message and brand positioning.
The webinar will feature Paul Wynne, partner at Peregrine Communications, who will discuss:
1) Why create a media strategy?
2) Options for in-house versus outsourced communications strategies
3) Which channels can reach different markets
4) The decision to invest in public relations
5) Evaluating success in communications
6) Some “dos and don’ts” of working with the press
Paul has been recognised for his decades of work in the communications industry, in which time he has worked with a number of financial services firms to help them create and publicise their message. He is member of the Chartered Institute of Public Relations and regularly judges media awards.
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