Blog

How To Use AI To Boost Website Marketing For Your Fund

Published: 12 August, 2019

You can deploy Artificial Intelligence to great effect on your fund website, and use it to encourage potential investors to do business with you.

The most obvious way of doing this is through an AI-powered live chat facility, also known as a chatbot, which can encourage potential investors to stay on your site by offering information and answering simple questions. By doing this, you harness the power of AI to enable initial communication with a potential investor, which could be the difference between someone choosing to find out more about your fund – or moving onto one of your competitors’ sites. Obviously, a chatbot can’t replace personal communication from your fund sales team, which is when actual investing decisions are made, but it can add real value to your fund website marketing efforts. And, although chatbot technology is still in its infancy, it is rapidly improving and will soon be able to answer a much broader and more intricate range of investment questions.

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