How Do You Use Integrated Marketing To Boost Assets Under Management?

Published: 3 January, 2019

Integrated marketing – through a website and digital offering that provides a truly integrated experience to your clients and prospects – is an essential factor in raising and preserving AuM in the digital age.

The foundation point of your integrated marketing efforts must be a website that offers existing and prospective investors an informative and useful experience that helps them make important decisions, or check on existing investments. This approach can be extended into other aspects of your marketing – such as helpful and informative thought leadership articles about funds etc, engaging social media activity (ideally including video), and events that enable you to build on all this digital work through face-to-face meetings with investors and prospects. Finally, all the data that’s processed through your integrated marketing efforts must be accessible in one single place – as this allows you to clearly demonstrate marketing roi.

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