Introducing AuM Catalyst Reporting Suite: Finally, Analytics Built for Capital Raising

ProFundCom today announced the latest evolution of its reporting platform with the launch of AuM Catalyst Reporting Suite, an advanced investor engagement analytics suite designed specifically for asset managers, hedge funds, private equity firms and alternative managers.

While most marketing platforms stop at reporting opens and clicks, AuM Catalyst goes further by helping investor relations and distribution teams understand who is engaging, what they care about, where opportunities exist and which investors need attention now.

Built directly into the ProFundCom platform, AuM Catalyst combines AI, marketing engagement, document readership, website activity and campaign performance into a single reporting experience.

• Sales and Distribution
• Marketing
• Investor Relations

AuM Catalyst Reporting Suite integrates with Salesforce, Dynamics, Dynamo, Satuit and other CRMs.

The new release includes:

• Investor & Prospect Engagement Leaderboards
• Company Level Intent Analysis
• Content Performance Analytics
• Investor Drop Off Analysis
• Mailing List Performance
• Strategy and Fund Comparison
• Investor Journey Reporting
• Sales and IR Prioritisation

Instead of spending hours exporting spreadsheets and manually analysing engagement, teams can immediately identify:

• Their most engaged investors
• Firms showing buying intent
• Investors beginning to disengage
• Content driving the strongest engagement
• Opportunities for follow up conversations

Paul Das, Founder and CEO of ProFundCom, said:

“Marketing data should tell you what to do next, not simply tell you what happened. AuM Catalyst has been built to help investor relations and distribution teams prioritise conversations, improve engagement and ultimately support capital raising.”

Unlike generic business intelligence tools, AuM Catalyst has been designed specifically around the workflow of fund managers and investor relations professionals.

The release also lays the foundation for future AI capabilities that will allow users to ask natural language questions about investor engagement and receive intelligent recommendations based entirely on their own marketing data.

AuM Catalyst is now available to ProFundCom clients.

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Every marketing platform promises analytics.

Most simply give you more charts.

We wanted something different.

When speaking with our clients, we kept hearing the same questions.

Who should I call this week?

Which investors are genuinely interested?

Which firms are researching our funds but haven’t spoken to us?

What content is actually helping us raise assets?

Those questions aren’t answered by open rates.

They’re answered by connecting every engagement together.

That’s exactly why we built AuM Catalyst.

From Reporting to Intelligence

Traditional marketing reports tell you what happened.

AuM Catalyst tells you where to focus next.

The latest release introduces a completely redesigned reporting experience that brings together email engagement, document readership, website activity and campaign performance into one place.

Instead of jumping between reports, teams can immediately see:

• the investors showing the strongest intent
• firms increasing their engagement
• investors beginning to cool off
• content generating meaningful interest
• mailing lists producing the highest quality engagement

Designed for Investor Relations

Unlike generic BI platforms, every dashboard has been designed around the questions investor relations and distribution teams ask every day.

Need to know who has increased engagement over the last month?

It’s there.

Want to identify companies where multiple people are reading your documents?

It’s there.

Trying to understand which campaigns actually move investors further through the journey?

It’s there too.

Built Around Real Client Feedback

AuM Catalyst wasn’t developed in isolation.

The dashboards have evolved through extensive collaboration with clients, sales teams, marketing specialists and investor relations professionals to ensure every report answers real business questions.

What’s Next?

This release is another major step towards intelligent investor engagement.

Our roadmap includes even deeper analysis, enhanced LeadDeck capabilities and AI powered insights that will help firms understand engagement faster than ever before.

Because marketing shouldn’t just generate reports – It should generate conversations.

And conversations raise capital.

When speaking with our clients, we kept hearing the same questions.

• Who should I call this week?
• Which investors are genuinely interested?
• Which firms are researching our funds but haven’t spoken to us?
• What content is actually helping us raise assets?
• Those questions aren’t answered by open rates.
• They’re answered by connecting every engagement together.

That’s exactly why we built AuM Catalyst.

From Reporting to Intelligence

Traditional marketing reports tell you what happened.

AuM Catalyst tells you where to focus next.

The latest release introduces a redesigned reporting experience that brings together email engagement, document readership, website activity and campaign performance into one place.

Instead of jumping between reports, teams can immediately see:

• The investors showing the strongest intent.
• Firms increasing their engagement.
• Investors beginning to cool off.
• Content generating meaningful interest.
• Mailing lists producing the highest quality engagement.

Designed for Investor Relations

Unlike generic BI platforms, every dashboard has been designed around the questions investor relations and distribution teams ask every day.

Need to know who has increased engagement over the last month? It’s there.

Want to identify companies where multiple people are reading your documents? It’s there.

Trying to understand which campaigns actually move investors further through the journey? It’s there too.

Built Around Real Client Feedback

AuM Catalyst wasn’t developed in isolation.

The dashboards have evolved through extensive collaboration with clients, sales teams, marketing specialists and investor relations professionals to ensure every report answers real business questions.

What’s Next?

This release is another major step towards intelligent investor engagement.

Our roadmap includes even deeper analysis, enhanced LeadDeck capabilities and future AI powered insights that will help firms understand engagement faster than ever before.

Because marketing shouldn’t just generate reports.

It should generate conversations.

And conversations raise capital.