What Is the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in May 2020?
The aim of this service is to help our clients and fellow marketers in finance use the latest AI and Machine Learning tools to fine-tune their messaging.
Sentiment analysis is the automated process that uses AI to identify positive, negative, and neutral opinions within an incredibly broad set of data. Market sentiment refers to the overall attitude of investors toward a particular security or financial market. It is the feeling or tone of a market, or its crowd psychology, as revealed through the activity and price movement of the securities traded in that market. In broad terms, rising prices indicate bullish market sentiment, while falling prices mean bearish market sentiment. Whilst this has been the preserve of traders in the past, ProFundCom has now made this accessible to marketing professionals.
The chart below shows the sentiment across the main financial sectors in May 2020.
The biggest winners were hedge funds as they continued their upward trend and moved up almost 30 points from neutral to positive.
The biggest losers were wealth managers and private banks where the industry sentiment dropped drastically as index tied investments had significant drops as well the fact that a number of wealth managers took Covid hits.
asset management and Investment Management stayed relatively the same as sentiment was dampened by lack of Covid19 vaccine progress, the second wave of infections in Korea and Germany as well as uncertainty on the end of the lockdowns.
