The Month in Digital Marketing for Finance – June 2020
Published: 27 May, 2020
The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful. Let’s hope we get to the new-normal as soon as possible.
Upcoming Online Events
3-4 June – The Global Online Digital Transformation Conference 2020
The Global Online Digital Transformation Conference 2020 will be tackling the challenges of successful transformation head-on and will feature a diverse set of tracks and streams to cover the entire digital landscape. This great conference will dive deeper than ever before into the world of digital business, going beyond the buzz-word of digital transformation and making real sense of transformation through business use cases, common challenges and inspirational ideas. The agenda will be made up of over 20 presentations throughout two days, all registered online delegates will receive an access code on June 3rd which will allow you to visit the online conference through the 4th and 5th watching keynote presentations, interviews and panel sessions. This online conference is organized by Roar Media and will take place on 3-4 June. Register here
9-12 June – Social Media Strategies Summit Virtual Event 2020
Social Media Strategies Summit Virtual Event 2020, the premier online event for senior marketers, will take place on 9-12 June. It’s a unique opportunity to engage in 3 days of interactive learning and insightful discussion to find solutions to the social media and digital marketing challenges affecting your bottom line. You will leave with actionable takeaways across content, storytelling, paid media, video, analytics, strategy, customer service and more. Network one-on-one with top organizations and accelerate your brand across social. Register here
Various Virtual Digital Marketing Events and Training
There are a number of virtual events and training sessions being offered on the Eventbrite platform. LinkedIn Learning is also running a series of courses on marketing. Our own feedback on using both platforms is that the LinkedIn Learning platform has better-curated material.
Lead Feature
The rise of digital marketing in a COVID-19 World – White Marble Marketing
Andrew Scott, Managing Director at White Marble Marketing, discusses how marketing departments are reacting to the COVID-19 pandemic. He shares his thoughts on how firms can build their brands and leverage channels in these unprecedented times. An insightful read that sees digital marketing being accelerated in an uncertain world. We saw a short-term pause in marketing campaigns as firms came to grips with the operational impact of moving a workforce to work from home – with all the ramifications that it brings to technology, meetings and client interactions. Over the last couple of weeks, though, there has been increased marketing activity as businesses seemingly start to embrace the new normal and get back to marketing. Read more
Features
The Importance of Loyalty During Economic Downturns
Just a few short months ago most economists didn’t think an economic downturn in 2020 was very likely. In Bankrate’s fourth-quarter survey of top U.S. economists last December, respondents put the likelihood of a recession at 35 per cent—a decrease of six per cent from the survey released in September 2019. The whole world has obviously changed since then due to the spread of the novel coronavirus and the efforts initiated to reduce infection rates and deaths. With global commerce and travel at a near standstill in late March—and with no definitive end in sight—the vast majority of economists predict a global recession of uncertain duration. Read more
MarketingWeek – Marketers should be planning for an economic bounceback
It’s all bad news about the economy right now. We’ve heard that quarter 2 GDP could be down by 35% and that unemployment is already up by 1.4m. Feeds are full of dire comparisons between the economy now and in previous recessions. Every day there’s a new chart showing an important indicator heading due south at alarming speed. It’s frightening, but these developments in the economy are not unexpected. As soon as the government made the decision to enforce lockdowns, they made the decision that the economy would shrink. Read more
Opinion
Best Practices for Marketing During and After COVID-19
A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile and coming up with interesting ways of engaging their audience during these difficult times. If you want to stay in business, you can’t stay idle for long. As a business owner myself, I understand why many entrepreneurs would want to cut down completely on marketing activities. Being conservative feels like the safe choice when there’s uncertainly about how long the crisis will last. But we have to balance financial responsibility with the need to keep consumers informed and engaged when things get tough. Read more
The ProFundCom Digital Marketing Benchmark will provide real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results will also be available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here
Digital Marketing in Finance – Market Sentiment
In conjunction with ProFundCom’s Benchmarking service, the Marketing Sentiment service uses multiple data sources to determine the marketing sentiment for the various sectors in financial services. It is based on press coverage, social media as well as specific opinion pieces. The algorithm is self-learning but we hope that in the next few months it will continue towards AI maturity. The aim of this new service is to help our clients and fellow marketers in finance use the latest AI and Machine Learning tools to fine-tune their messaging. Sentiment analysis is the automated process that uses AI to identify positive, negative, and neutral opinions within an incredibly broad set of data. Access ProFundCom’s Market Sentiment here
