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Should You Use Fund Marketing To Educate Your Prospects?

Published: 15 July, 2019

The simple answer to this question is yes, as by educating potential investors about your fund you can significantly speed up the sales process. You do this by first collecting data on your prospects, so you know what does and doesn’t interest them. You then cater to these preferences by drip-feeding appropriate content throughout the course of the sales cycle.

The best way to approach this is to think of the questions investors are likely to ask about your fund, then supply the answers in the form of regular content that is pertinent to your prospects and relevant to their hopes, fears, likes and dislikes. This helps to build trust, which is crucial, and speeds up the decision to invest. You strengthen your selling chances by educating prospects in this way, as people have answered many of their own questions, and allayed many fears, before they speak to a representative.

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