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REPORT::Digital Marketing for Hedge Funds in 2020

Published: 17 January, 2021

It was clear in 2020 that digital marketing for hedge funds took a massive uptake as businesses looked to find ways to raise AuM.

From the data we have collected from our platform the biggest winners were

  • Email
  • Video
  • Webinars and Replays

It does seem like social channels struggled the most as far as engagement from prospects and investors.

Email Marketing for Hedge Funds – Winner

  • creating personalized content
  • sending timely information to investors and prospects
  • sending relevant information to investors and prospects

Video for Hedge Funds

  • content that builds trust in a non-face-to-face environment
  • format is more mobile and tablet friendly

Webinars and Replays for Hedge Funds

  • build trust
  • stay connected with investors and prospects
  • create thought leadership content

The Losers

LinkedIn

LinkedIn in 2020 has literally turned into Facebook and whilst it is the sign-of the times where people need to find ways to validate themselves, look for assurances and share good-news stories, LinkedIn has been in decline for a long time. LinkedIn has too many apps: Job Search, SlideShare, Learning, Recruiter, Sales Navigator and something call ‘Elevate”, which purports to “build your reputation by sharing smart content” but the algorithm is failing as more and more real-content providers are out viewed and out-shared and out-liked by the “Facebook” type posts. LinkedIn which floated a year before Facebook, has found it difficult to monetise the platform and anyone who has used LinkedIn Ads and compared them to Facebook, Twitter and Google will see how dreadful the interface is.

When Microsoft bought LinkedIn the plan was to create “a vibrant network that brings together a professional’s information in LinkedIn’s public network with the information in Office 365 and Dynamics”. From what 2020 showed us, this may not be the case. For more details see the article written by Lance Ng

 

 

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