The more you know about your investors the better, as it allows you to personalise communications and take into account what they do and don’t like. And you reveal this powerful information by gathering and analysing data.
A cohesive approach to data gathering and analysis is vital in this regard, as if you bring it all together in one easily accessible form, you have an immediate source of information on any given investor that can be used to help that person and understand their worries and motivations. So, it pays to find out all you can about your clients and prospects by tracking and recording communications and engagement and storing it in one place, so anyone in the firm can access it and use it to tailor messaging more effectively to each individual investor.
If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here