ProFundCom, the global leader in email and digital marketing for the finance sector has announced a partnership with Global Relay, the world leader in cloud-based message archiving, that will provide Global Relay customers to have access to the ProFundCom platform to enable FINRA compliant email distribution and digital marketing. This agreement also give ProFundCom customers access to Global Relay’s world class service of Compliance Archiving, Supervision, and eDiscovery all meeting the highest industry standards to comply with SEC, FINRA, FCA (UK), MAS (Singapore), and other international regulations
Financial industry regulations require that online business communications — including websites, blogs, email, instant messaging and social media — be archived in their original formats and produced if required for legal or regulatory purposes. The partnership between Global Relay and ProFundCom ensures a complete records retention solution that will now also include preservation of all email and digital activity for broker-dealers, hedge funds, investment advisors, private equity funds and public companies.
In recent years, financial regulators have been challenged to apply existing regulations to marketing and promotional emails and digital communications. Such content is much more challenging to securely capture, store, and search than more traditional communication methods. Global Relay and ProFundCom are working to fill that gap by preserving all communication in its original form and it compliant with all FINRA and SEC regulation.
“ProFundCom’s solution for email and digital distribution and marketing perfectly complements Global Relay’s offerings for regulatory compliance, message archiving and supervision,” said Paul Das, Founder and Managing Director with ProFundCom. “Through this partnership with ProFundCom, email and digital marketing are the latest addition to the growing list of archived content types available to Global Relay customers to meet the compliance regulations for electronic recordkeeping, supervision and advertising.”