Blog / Product

ProFundCom boosts Analytical Power with launch of VideoMetrics

Published: 26 October, 2015

ProFundCom, the market leader in digital and email marketing for the finance sector, is once again pushing back boundaries thanks to the launch of its new VideoMetrics App.

The App provides finance professionals with an easy and effective way to use video and webinars to target investors and prospects. VideoMetrics will help hedge funds, asset managers, private banks and wealth managers extend the reach of their communication in an effective and profitable way.

VideoMetrics allows ProFundCom clients to create their own content, or use existing material from a production company, and features the ability to segment audiences and target by region. After content has gone live, tailored analytics that detail critical performance data are delivered back to the ProFundCom platform. This enables users to monitor the efficiency of their campaigns and ultimately to boost brand awareness and raise and preserve AuM.

“For some time our clients have been asking us to help them extend their reach through video, as they are frustrated by the brand confusion, poor analytics and incredibly low ROI provided by existing suppliers,” explains Paul Das, Founder and Managing Director of ProFundCom. “We’re now providing that capability with VideoMetrics, which has added considerably to the analytical power of ProFundCom. We can now deliver analytics across websites, social media, email and video, something that no other digital marketing platform can match.”

Adds Alan Hickman, CTO at ProFundCom: “We have built VideoMetrics around accessibility and quality. It’s easy to use and runs in a standard web browser, so anyone can benefit from it and there’s no need for training or additional software. The user interface is intuitive and there is no compromise on quality, as the digital transmission uses innovative encoding to ensure the highest standards. As with all our products, we’ll monitor client feedback and act accordingly to ensure continuous improvement.”

Existing ProFundCom clients can access VideoMetrics during Q4 2015 and it will be available to new clients from Q1 2016.

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