Has your marketing team reached their highest level of incompetency…

Published: 23 October, 2015

Whilst at university someone said this to me: “When we stop seeking the truth, we defend our version of it”.

The young zealot who said it had some lofty ideals about the world and our place in it, but these words have never left me.

They apply as much to business as any other facet of life and are especially pertinent in regards financial marketing – where I have spent the last 20 years. That’s because it’s all too easy to rely on in-house processes that have always worked in the past, without looking for new methods that may be more effective.

However, this reluctance to engage with new ideas and trends can be damaging for your business, leading to the growth of a defensive culture that protects existing positions and processes, without thought being given to their drawbacks.

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