ProFundCom’s customers can now benefit from their highly flexible digital marketing platform, which provides an easy and fast way to use digital marketing to raise and preserve AuM.
This launch enables businesses to upgrade their Salesforce capability with ProFundCom, to target specific areas in the asset raising process that demonstrate marketing RoI and increased sales productivity.
Easily integrated with Salesforce and opportunity workflows, ProFundCom is taking care of four essential aspects of the asset raising process:
- Low Hanging Fruit: Which prospects are engaging across multiple digital channels but have not been spoken to
- Cross-Selling: Which existing investors are accessing content that they are not invested in
- Redemption Risk: Which investors have stopped accessing fact-sheets and the investor portal
- Marketing Alpha: Which prospects who are dis-engaged are suddenly showing an interest again in your communications
“We are delighted that our platform has been launched on Salesforce AppExchange,” said Paul Das, Founder and Managing Director at ProFundCom. “More and more fund managers are focusing on sales and marketing automation and embracing having the best systems in a post-COVID world. The app provides our clients who are using Salesforce, an innovative new way to prepare for their digital future. The exponential growth of the AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”
ProFundCom is now available on AppExchange here
If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here