Better visibility into email deliverability before you send
We are continuing to enhance ProFundCom Delivery Studio to give fund marketers greater confidence in their email campaigns, with our new feature of Inbox placement.
Email deliverability has become increasingly important for asset managers, hedge funds and private equity firms. With inbox providers such as Microsoft and Google applying increasingly sophisticated filtering, sending an email successfully does not necessarily mean it will reach the recipient’s inbox.
The GlockApps integration is designed to help address this challenge by providing additional insight into inbox placement before a campaign is sent.
Understand where your emails are likely to land
By bringing Inbox placement into the ProFundCom Delivery Studio workflow, users can assess how their emails are likely to be handled by different email providers before committing to a full campaign send.
The integration is intended to help marketing teams:
- Test inbox placement: Assess whether emails are likely to reach the inbox, spam or junk folder across supported email providers.
- Identify potential deliverability issues: Highlight potential problems with email content, authentication or sending configuration before a campaign goes live.
- Improve campaign readiness: Use pre-send testing to identify areas that may need attention before distributing communications to investors.
- Support better email decisions: Give marketing teams additional information to help decide whether a campaign is ready to send.
- Protect sender reputation: Help identify potential risks before they affect a wider investor mailing list.
Built for fund marketing
For fund marketers, email is a critical channel for communicating investment updates, sharing research, promoting events and maintaining relationships with existing and prospective investors.
A campaign that lands in a spam folder can mean missed engagement and reduced visibility with the very people a fund manager wants to reach.
The addition of inbox placement to Delivery Studio strengthens ProFundCom’s focus on helping clients understand not just how their campaigns perform, but also whether their emails have the best possible chance of reaching their intended audience.
Part of a smarter campaign workflow
ProFundCom Delivery Studio is designed to help users take a more informed approach to campaign preparation and delivery. The inbox placement feature adds another layer of testing to this process, helping marketers identify potential issues before they send.
By combining ProFundCom’s specialist fund marketing automation capabilities with GlockApps’ email testing and deliverability insights, the aim is to give users greater confidence in their campaigns and help them make more informed decisions about email delivery.
