Like it or not, Artificial Intelligence (AI) has a vital role to play in raising and preserving AuM in the digital age. Its extraordinary analytical power makes it a true game-changer and – sooner or later – all fund marketing departments will come to rely on it.
This comes with a fear that it will lead to mass redundancies, but this is unfounded, as people will always be needed. All that will change are the tasks that fall to those in the marketing department. With AI in place to analyse data, there is no need to pick through databases and reports to identify key information that can keep you informed about prospective and existing investors. AI does all this for you. So, your marketing team are left with the (potentially much more profitable) job of turning the information that AI has produced into something actionable. So, AI is a force for good in fund marketing terms and it should be embraced – not feared.
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