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What Is The Biggest Lesson The Fund Marketing Sector Can Learn From 2020?

Published: 23 January, 2021

2020, the year of COVID-19, has changed the world and it blasted everyone in fund marketing.

Whether they liked it or not – into the digital marketing sphere. So, the biggest lesson the sector has learnt is that a full move to digital marketing is no longer an option, it’s a necessity.

Anyone still labouring under the misapprehension that digital marketing was an option, or something they could put off, had a rude awakening during 2020. Things changed almost overnight and suddenly the fund marketing sector was governed by a different dynamic. The days of business lunches, face to face meetings, and deals being sealed with investors in corporate boxes were gone. Of course, the move to digital has been going on for years. But the pandemic turbocharged that process and now everybody in the fund marketing sector is aware that digitisation is vital. So, by 2022 pretty much all firms in this sector will have completed the move to digital marketing.

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