The first thing to remember about Twitter and fund marketing is that you must remain FCA compliant by ensuring that any tweets that constitute a financial promotion also contain appropriate risk warnings.
Fitting a promotion and a risk warning into 280 characters is pretty difficult to achieve, so Twitter works best as a vehicle to link to other, longer material – such as relevant industry-related articles or your own content (blogs etc) – that provides value to your followers. But don’t agonise over every single post. Twitter users are faced with an ever-updating screen of tweets, so these little snippets don’t have to be works of genius.
Will Twitter move the needle? For thought leadership and news – yes.