How Do You Use Twitter For Fund Marketing?
The first thing to remember about Twitter and fund marketing is that you must remain FCA compliant by ensuring that any tweets that constitute a financial promotion also contain appropriate risk warnings.
Fitting a promotion and a risk warning into 280 characters is pretty difficult to achieve, so Twitter works best as a vehicle to link to other, longer material – such as relevant industry-related articles or your own content (blogs etc) – that provides value to your followers. But don’t agonise over every single post. Twitter users are faced with an ever-updating screen of tweets, so these little snippets don’t have to be works of genius.
Will Twitter move the needle? For thought leadership and news – yes.
If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here
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