Is your marketing core to your asset raising? Does it form part of your sales process?
For most managers that we work with marketing is an operational activity. But some have understood that it is a bit more than that. Making marketing core to the asset raising process and making marketing a strategic choice has moved the needle for a number of fund managers. And for others, it is the saviour.
In this webinar we covered:
• Digital vs Traditional Asset Raising
• Tactical vs Strategic Marketing
• Marketing and Sales Alignment
• The Internal Marketing Process