Why Email Remains A Fund Manager’s Ultimate Engagement Tool
Email is a non-negotiable asset to a fund marketer’s toolkit. Treating it as a cheap throwaway platform can have poor consequences beyond compliance. Multi-tech stacks are necessary to reach a range of institutional and individual investors today, covering the distribution of high-level pitch decks and quarterly reports down to off-the-cuff LinkedIn posts that stoke the […]
RIAs Spend Just 5% of Their Budget on Marketing, While Client Bases Age Toward the Exit
RIAs are currently facing a dual-pronged problem: under-resourced marketing operations and changing demographic customer bases. From a Cerulli Associates report, it is clear that traditional organic growth drivers are shifting as times drastically change. Firstly, on average, RIAs allocate a mere average of 5% of total expense on their marketing effort. Only 14% of firms […]
Open Rates Are Climbing, But Fund Marketers Should Stop Trusting Them
Investor intent cannot be discerned from email open rates alone. Still, that metric is often highly lauded by marketers at hedge funds and asset managers. In this day and age, email metrics are becoming a more difficult nut to crack given the pervasive nature of bad bot traffic and AI-driven inboxes. This is not only […]
The Typical RIA Added One Client in 2025, And Testimonial Use Doubles the Growth Rate
A deep-dive into the SEC’s annual Form ADV filings show two results pertinent to wider fund marketing teams competing for investor attention. The SEC’s Form ADV applies to the standardised approach for investment advisors to register with the US regulatory and state securities authorities. A new quarterly report from Paithos Research has looked into filings […]
Buy-Side Investors Managing $6.7 Trillion Say IR Teams Are Chasing the Wrong Metric
The older techniques hedge funds and asset managers used to hook investors have been called into question, as found in a new research report. Today, institutional investors that manage over $6 trillion in assets are judging firms by the quality of their fewer, well-targeted interactions designed to suit their own sectors or regions. This veers […]
Asset Managers Are Turning Into Distribution-Led Organisations as Performance Stops Being the Differentiator
The age-old investment performance USP asset managers once relied on is being overturned. That may have been a mutual industry-wide feeling that has now been made evident from a forecast based on a report by Broadridge. Within it, worldwide managed assets are projected to grow from around $127 trillion in 2025, to $164 trillion in […]
New Broadridge Trial Shows Most Investors Don’t Understand Financial Disclosures
IRs and fund marketers face a tricky task in making complex issues clear throughout their communications. Sadly, clarity is still missing for many end investors. Earlier this year, Broadridge Financial Solution conducted a controlled trial to determine which standard-form investor communications were understood (or misunderstood) by 1,500 readers. This was done through testing three versions […]
SEC Exams Still Target Marketing Materials at Nearly Triple the Rate Firms Are Testing For It
Compliance officers’ concerns are the mirror opposite of what the SEC is checking for, creating governance holes for investment advisers. This finding rises out of the 2026 Investment Management Compliance Testing Survey; a joint investigation posed by the Investment Adviser Association, ACA Group and Yuter Compliance Consulting into compliance professionals at 411 registered investment advisor […]