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Archive for August 19th, 2026
Fund Marketing Intelligence
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Why the FCA’s First Finfluencer Crackdown Will be Systemic
UK-based fund distribution has long suspected the regulatory whip to come for dubious online endorsements. It is a suspicion found […]
Fund Marketing Intelligence
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Advisors Want More Alternatives Than Ever. Most Still Can’t Explain the Risk to Clients
Alternatives allocations may be on the up-and-up next year, at least if advisors are able to justify the risk. Following […]
Fund Marketing Intelligence
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A New Danger: When the Algorithm Reads Your Email Before the Investor Does
AI can do a lot to speed things up in life, which also includes gatekeeping email inboxes, perhaps disregarding the […]
Fund Marketing Intelligence
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Broadridge Shows Investor Communications Is Becoming a Growth Line Rather Than a Cost Center
With its noteworthy insights into investor communications, Broadridge Financial’s Q4 results signal budgeting recommendations for fund teams. While already a […]
Fund Marketing Intelligence
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Fund Marketers Without a Social Media Presence Are Invisible to the Next Generation of Allocators
Checking segmented generational activity is key for marketing success, and now is the time for funds to unlock Gen Z’s […]
Fund Marketing Intelligence
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FCA Tells Firms: Metrics Dashboards Don’t Prove You’re Delivering Good Outcomes
Fund marketers place a lot of trust in their dashboards to signify engagement. According to the UK regulator, more needs […]
Fund Marketing Intelligence
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Financial Services May Beats Retail on Email Deliverability, But the Advantage Is Fragile
Financial services’ notorious deliverability reputation looks to be rounding a corner according to recent cross-industry research. Despite the popularity of […]
Fund Marketing Intelligence
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LinkedIn Follower Growth Is Stalling (But Carousels and Documents Are Quietly Outperforming)
Shifts in LinkedIn strategy are another ‘death and taxes’ certainty, where heeding engagement research can point funds toward effective changes. […]