How To Avoid Email Fatigue In Fund Marketing
Email fatigue – is when a marketer is constantly sending emails and is overwhelming the recipients. The outcomes of this are not pretty – it leads to resentment towards the sender but worse, the dreaded unsubscribe. People unsubscribe from email for 3 reasons Emails are too frequent Emails have no value Emails have no relevance […]
What Is The Best Way To Build A Preference Center For Fund Managers
Putting investors in control of their digital experience is one of the most successful ways to engage and retain them as well as market additional funds. Information about your investors’ preferences will help you create a personalised experience for them and all the benefits that go with digital personalisation, The greatest thing about a preference […]
How To Avoid Using Unsubscribe Options Whilst Keeping An Email Compliant
When sending out bulk emails or email blasts there has been a huge emphasis on email personalisation which as we know significantly increases the open and engagement rates. However, the Unsubscribe link immediately reveals the email to be part of a “bulk send” or part of some automated process. To avoid this here is some […]