Marketers are not Excel Mavericks nor Data Scientists
It can be easy for funds to become overwhelmed with digital analytics. There’s a lot of data that needs to be analysed – from email campaigns and online events through to investor portal and website performance.
Knowledge is power and funds need to leverage data to ensure they know what’s working and what needs more focus. Knowing how to use the right analytics, it removes the guesswork.
In this webinar we looked at:
• What tools do you need?
• How to successfully integrate analytics
• How to analyse analytics effectively
• How to leverage data into actionable business data
