ProFundCom Product & Service Notification 28th January 2026
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will send these notifications every time the platform is updated.
ProFundCom Reporting Suite Impact: Medium Sections: Reposts Description:
We have enhanced the Report Suite with the following reports.
1. Who are our most engaged investors and prospects right now?
Based on email opens, clicks, document views, event attendance, and recency—ranked by person and firm.
2. Which firms are showing intent but haven’t spoken to us yet?
Company-level engagement spikes (multiple people reading decks, clicking updates, or revisiting the data room) without any logged CRM activity.
3. What content is actually driving investor engagement?
Emails, PDFs, factsheets, pitch decks, or reports ranked by total reads, unique viewers, and downstream actions.
4. Which investors went cold after initial interest—and why?
Contacts that engaged heavily at first but stopped opening, clicking, or viewing documents over the last X days.
5. Which mailing lists and segments perform best?
Open rates, click-throughs, and engagement depth by list, investor type (LP, FO, consultant), geography, and strategy.
6. What activity happened immediately before a capital raise or allocation?
Engagement patterns (documents viewed, emails read, meetings attended) in the 30–90 days prior to commitment.
7. Which contacts are sharing or forwarding our materials internally?
Multiple document views from the same firm, watermark tracking, and repeat access from new email addresses or IP ranges.
8. Which prospects should IR or Sales call this week?
A prioritised list based on engagement score, intent signals, and time since last human touchpoint.
9. How does engagement differ by strategy, product, or fund vintage?
Comparing engagement across different funds, updates, or campaigns to see what resonates with which audience.
10. Where are we losing attention in our investor journey?
Drop-off points across email → document → meeting → follow-up, highlighting friction or content gaps.
