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ProFundCom adds Account Based Marketing for Managers

Published: 4 November, 2021

ProFundCom has just released its latest App that provides managers with the ability to do account-based marketing or ABM as it is known in some quarters.

Account-based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account. (c)

Managers looking for investment is b2b selling in the truest form. With account-based marketing, managers can track not just individual interest in their firm but also get a 360 degree view of how the whole prospect’s firm is engaging with the manager. This facilitates marketing and sales teams to work together to target best-fit accounts and turn them into investors. With ABM, marketing teams can assist sales teams to identify, track and close investments with high-value accounts that “move the needle” as opposed to randomly chasing leads. ABM provides a powerful way to:

  • Demonstrate the impact marketing has on AuM
  • Focus on higher valued accounts
  • Not waste time and resources on accounts not interested
  • Align sales and marketing teams

The ProFundCom App has been designed for managers to go “big game hunting” and provides marketers the ability to implement an ABM strategy within fund managers to drive higher value investments.



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