Digital Marketing Review of the Top 100 Hedge Funds 2026
It’s our pleasure to present ProFundCom’s fourth annual digital marketing review of the world’s 100 largest hedge funds.
We’ve refreshed the criteria this year, analysing the websites of these top hedge funds according to UX and design, content marketing, social media, and products and services. When executed effectively, these core marketing strategies can significantly broaden a business’s reach, attract new leads, and drive substantial growth in assets under management.
This year’s rankings have shifted as some firms strengthened their marketing efforts and climbed several places, while others slipped after being outperformed by competitors. Eight firms achieved
standout results, scoring 80% or higher against our assessment criteria. 53 hedge funds reached scores of at least 50%, while 47 fell below the halfway mark.
Notably, 12 firms scored 25% or less, indicating significant room for improvement in their websites.
For these major hedge funds, there is untapped potential to better leverage their digital marketing, an opportunity that could translate into meaningful growth in assets under management.
Improving website navigation, content marketing, or social media presence often requires only modest changes. Small adjustments could substantially enhance many of the sites we reviewed, boosting ProFundCom rankings and widening digital reach.
This report highlights practical digital marketing insights designed to help generate new leads and support AuM growth.
