Breaking the mould in social feeds may mean creating animated LinkedIn charts: vivid, interactive, engaging, yet risky for regulatory purposes.
TL;DR: road-test educational video content in stages.
LinkedIn is the main social channel for allocators and consultants, where moving pictures are far more likely to hold attention than static PDFs. Examples include a short animation or infographic about a market theme, a sector rotation or asset-allocation shift.
Video content costs were a premium before. These days, production values are barely a constraint given the ease with which these materials can be produced.
B2B marketer Tim Scheuer has outlined a workflow for producing them with an AI coding assistant. Starting with an original thought, he designs a static version, and has Claude Code animate it in HTML, CSS, and JavaScript.
On top of this, a project folder filled with its brand rules, fonts, icons, audience profiles and historical posts is created to keep everything in one spot for consistency. Scheuer demonstrates how simple it is to reuse ideas across channels using several batch posts at once, and improve engagement based on the channel’s data.
What seems hunky-dory for the creativity and efficiency of content marketing comes with the usual compliance caveat. If animations touch on product of performance, they count as a financial promotion. Reviewing a risk warning that flashes by for half a second is impossible, and a generated performance chart may not also animate its period or fee basis, and therefore be misleading.
Governance in the UK and the US states that every financial promotion used on socials has to stand on its own and be fair and balanced.
So, what does this mean for fund marketers?
Experimenting with animated content is encouraged in that it could prove fruitful to adhering to investors’ digital journeys. But only if regulations (the same for any type of financial content) are considered before anything is posted, as follows.
Focus on the content’s inherent insights
Market and macro themes make for excellent animated infographics and are the ‘safest’ place to start. Fund performance can be used, but should be left until a sign-off route has been tested and perfected first.
Make a complete final frame
Making a static end-state frame is the best way to include required caveats, sources and dates that are easy to read whenever a user pauses or screenshots it.
Build compliance rules into the template
Templates make every animated video project reusable, where stages to check approved disclaimers, data-source labels and colour rules ensure every output is compliant.
Archive the rendered files
Firms should keep the approved final video or GIF versions on file alongside the script that produced it, and its approval record.
The last step is to link LinkedIn with a CRM, linking engagement to known contacts. That way, interest from target allocators prompts a relevant follow-up from the fund’s sales team, who can also analyse the extent to which animated content fuels the sales funnel.
Source
GTM Strategist: “Hands On: DIY Guide to Animated LinkedIn Infographics” (via TLDR Marketing)
