ProFundCom Report – Digital Marketing Review of Top 100 Hedge Funds 2025
Our Hedge Fund Report returns for its third year, finding that there’s still plenty of digital marketing opportunities funds should grasp to become leading, trustworthy brands.
It can only take a few clicks on a single webpage for an investor to make up their mind about placing money with a fund. With the face-to-face initial sale now taking place in the digital world, a branded website’s presentation and usability are just a few vital triggers leading to greater AuM in the long-run.
Each year, we aim to discover how exceptional or lacking the globe’s leading hedge funds are in their digital marketing. From how easy their sites are to navigate, to how consistent and understandable their content is, our assigned scores craft a data-led look at where marketing improvements are needed across platforms and strategies.
Only 9 firms reached at least 75% satisfaction, which we feel is only the minimum threshold signalling very good marketing efforts. Any less, and firms risk losing their competitive edge and potential customers…
We have taken a thorough look through 100 websites and rated them according to their accessibility of information and quality of engagement. If well-executed, these two marketing fundamentals can vastly expand the reach of a business, generating new leads and ultimately raising significant new AuM. This year’s research found that many hedge funds have improved their digital marketing since 2023, rising a few places in the rankings. But others have fallen as their competitors edge ahead. Some new entries have shaken the table up.
This year, just three firms scored highly according to our criteria, achieving scores of 80% or more. 55 firms attained totals of 50% or higher, but half marks don’t strike us all that ambitious. We’d like to see more firms reaching 75%, as only nine firms managed this year. Down at the other end, 12 firms scored 30% or less, meaning their websites have much room for improvement. These major hedge funds could be doing more to harness the power of digital marketing, and in the meantime, they’re missing out on a ready opportunity to raise their AuM.
But knowing where the gaps are can help funds to optimise their digital presence and skyrocket awareness with investors – all using less people and platform power for strategic thinking to be focused elsewhere!
In this report, discover the new-look ranked table for hedge funds since last year, as well as suggestions for tweaking marketing operations to serve investors with exceptional, personalised buyer journeys online.
