Post-Pandemic Digital Engagements For Fund Managers
ProFundCom’s analytics have shown that the digital channel engagements have stabilised and are back to pre-pandemic levels. As the people move back to the office and the working-from-home experience has worn thin, prospects and investors have gone back to their traditional ways of accessing and consuming digital content – for now at least.
The Month in Digital Marketing for Finance – June 2021
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful. […]
What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in May 2021?
The chart below shows the sentiment across the main financial sectors in May 2021. The biggest winner in May was Wealth Management that moved into positive territory. Wealth Management seems to be recovering from its highs seen in Q4 2020 Asset Management and Hedge Funds both fell into negative territory. Asset Management Sentiment Analysis Investment […]
How Can You Use AI To Improve Investor Interaction?
Artificial intelligence has a big role to play in how you communicate with your potential and existing investors – as it gives you the ability to have a conversation without any human involvement. Perhaps the most obvious way of doing this is through a live chat facility – a chatbot – on your website. This […]