Blog

Reaching out to the next generation of UHNWs and HNWs with email and digital marketing

Published: 29 October, 2013

A sensitive subject but worth bringing to the fore. Don’t read if you are uncomfortable with death and inheritance. The grey pound is going to be the grave pound at some point and wealth managers need to look at way to get access to the generation in the family that are going to inherit that wealth. Marketing to the Internet savvy and providing information in a format that is easily engaged with via digital channels is more important to get right for the next generation of HNWs and UHNWs.

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