So many messages hit our inboxes that each email you send is up against stiff competition for your prospect’s attention. That means your email needs to really stand out to have any chance of success – however one defines success.
To do this you need to add the human touch to your emails and connect with the reader as a person – moving away from selling to becoming a trusted advisor or thought leader.
Treat your email campaigns as conversations with people, with all the humanity that implies, and you will be sending out messages that investors and potential investors not only want to read, but will enjoy and respond to, which is ultimately good news for your AuM.
Here are some common themes that our clients have found to be useful:
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