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Prosperity Capital select ProFundCom as hedge fund marketing platform

Published: 23 March, 2010

Prosperity Capital have selected ProFundCom as their hedge fund marketing platform integrated into Salesforce.com.

Prosperity Capital, the largest portfolio investor operating in Russia, has confirmed growing industry confidence in the quality and effectiveness of the ProFundCom product. By deploying the ProFundCom marketing platform across all their global locations, Prosperity have been able to create a more efficient marketing process and also improve the effectiveness of the sales team through more focussed prospecting.

“ProFundCom provides us with a robust marketing platform. ProFundCom’s ability to provide insight into the quality of our marketing to both investors and prospects takes our marketing efforts from good to great.”
Amit Kapoor, Manager, Client Services/Marketing at Prosperity Capital

“We are delighted that Prosperity are gaining value from our marketing platform. By improving marketing and providing direct leads to the sales team, clients like Prosperity are gaining an edge everyday” said Paul Das, Managing Director, ProFundCom.

The salesforce.com installation was provided by 2020Management.

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