As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will send these notifications every time the platform is updated.
Inbox Placement
Impact: Medium
Sections: Delivery Studio
Description: We are enhancing ProFundCom Delivery Studio with the integration of our inbox placement solution, giving users additional insight into email deliverability before sending a campaign.
With inbox providers becoming increasingly sophisticated in how they filter bulk email, successful delivery does not always mean an email reaches the inbox.
The new inbox placement feature is designed to help you test inbox placement across supported email providers, identify potential deliverability issues and make more informed decisions before launching a campaign.
For fund marketers, where important investment updates, research and event invitations need to reach the right investors, this provides another valuable layer of campaign preparation.
Our aim is simple: to give you greater confidence in your email campaigns before they go out.
What This Means for You
For fund marketers, an email that never reaches the inbox is a missed opportunity to engage with an investor.
Whether you are sharing performance updates, distributing research or inviting prospects to an event, your communications need to reach the people they are intended for. With email providers becoming increasingly strict about filtering and sender reputation, identifying potential deliverability issues before a campaign is sent can make a real difference. By bringing inbox placement into ProFundCom Delivery Studio, we are helping clients take a more proactive approach to email deliverability, reduce avoidable risks and give their investor communications the best possible chance of being seen.
