On-Premise Marketing Automation Software

ProFundCom has recognised the importance of still offering on-premises deployment of our marketing automation platform. Concerns about security threats prevent many companies from hosting their data in the cloud. As a result, several financial institutions preferred to conduct their business in on-premise infrastructures, thereby physically committing to protect their customer’s extremely sensitive information.

One of the biggest challenges with cloud infrastructure is the lack of support when anything goes wrong. The AWS, Azure and Google Cloud help and support pages are the perfect examples of total abdication of responsibility.

What is on-premises software

Everything is done internally with on-premises software, from implementation to the running of the solution; maintenance, safety and updates also need to be taken care of in-house.

With on-premises software, the company is responsible for maintaining the platform and related processes. The deployment is done in-house using the company’s infrastructure with support from the vendor.

On-premises software is installed and runs on computers on the premises of the person or organization using the software rather than at a remote facility such as a private server farm or cloud provider such as AWS, Azure or Google Cloud.
With this usage model, customers often buy or rent server-based software as a licensee installed on their servers or rented servers.

On-premises deployments are more expensive than on-demand or cloud deployments because it requires

  • In-house server hardware
  • Capital investment in software licenses
  • In-house IT support staff, and
  • Extended integration periods.

That being said, on-premises software is considered more secure, as the entire software instance remains behind the organization’s firewall and is physically in the organisation’s buildings.

On-prem deployments do not require third-party access and give owners physical control over the server hardware, operating systems and software.

On-premises software advantages

  • On-premise applications provide reliability and security and a level of command and control that the cloud often cannot.
  • Enterprises retain all their data in an on-premise deployment.
  • On-premises environments provide companies with extra sensitive information and an increased level of security and privacy.
  • Data access is always available and does not rely on the availability of the internet.
  • Efficiencies are increased as the licensed platform can be integrated into the customer’s infrastructure and related workflows.
  • Customisations to the platform are easier to implement as there is no reliance on the cloud-based platform or code base.
  • It’s typically easier to install extra data protection tools to data and programs based on an on-premises system rather than a cloud-based one.
  • Downtime is minimised and schedule around the organisation as the internal team decides on the configuration, the upgrades and system changes.

Source: ApiumHub