How to check if you’re losing the battle

This video discusses the challenges of monitoring email deliverability, noting that standard tools often fail to account for emails being sent to spam or false positives caused by bots.

The video also details how the ProFundCom platform uses machine learning based on 23 years of email performance data to grade emails against a gold standard across metrics like typography, links, and image density, while also tracking whether emails land in the main, focus, or update folders.