Published: 12 September, 2023

REPLAY::Expert Speaker Series Template Design Masterclass for Fund Marketers

REPLAY::Expert Speaker Series Template Design Masterclass for Fund Marketers

Email can often feel overused, yet it is still the most effective way of engaging with investors.

So, it stands to reason that creating templates that resonate with your ideal investor is crucial.

But what should be a straightforward process continues to be a challenge for fund marketing teams – resource, time constraints, and clunky email marketing software can make the task even more arduous.

In this webinar, we were joined by Alan Pitchforth, a Creative Director with extensive experience in marketing and design, particularly in the financial sector. With over three decades in the industry, Alan has contributed significantly to marketing and communication strategies for various financial clients. His award-winning work focuses on balancing brand identity with engaging content. For further information on his approach and projects, visit alanpitchforth.co.uk.

Key topics covered in the webinar included:

Time-saving hacks for busy marketing teams. Alan shared practical and tested tips that have proven successful in improving efficiency for marketing teams.
Brand vs. Content. How to strike a balance? With his wealth of experience, Alan discussed how to effectively balance a strong brand presence with compelling content to engage your audience.
Tips to effectively communicate your values. Alan provided advice on how to create messages that resonate with your audience while staying true to your brand’s values.
How can you use creative design to make your message sing and differentiate from other funds? Alan offered guidance on how to use creative design to make your marketing communications unique and more appealing in the competitive financial market.

 REPLAY::Expert Speaker Series Template Design Masterclass for Fund Marketers

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