WEBINAR::Why Are Most Hedge Fund Marketing Teams Still Operating Like It’s 1998?

It’s a hard truth, but most fund and asset management marketing teams are still operating like it’s 1998 – there I said it!!!

• Manual distribution lists.
• No integrations.
• Email-centric analytics.
• Generic fund updates.
• Post-event follow-up that depends on someone remembering to send it.
• Limited visibility into who is truly engaged. And almost no way to evidence marketing’s contribution to inflows.

At the same time, investors expect institutional-grade, personalised communication – and the C-suite expect marketing to demonstrate measurable impact on AuM.

Join Paul Das, Founder and CEO of ProFundCom, on the 26 March at 2pm GMT/9am EST, when I’ll be hosting a 30-minute session for marketing leaders in alternatives, focusing on how they can modernise their infrastructure to support capital raising, investor retention, and internal credibility.

In this webinar, we’ll explore:

• Why you must go beyond email opens to understand investor behaviour and intent
• The hidden operational risk in manual investor communications
• Why most automation initiatives fail in alternatives
• How sophisticated managers are replacing static distribution lists with data-led investor segmentation
• The shift from “campaigns” to capital-raising infrastructure

Please register here to reserve your place. A replay will be sent to you if you’re not able to make it on the day.