Pardot for Finance – When Does Pardot Work and When To Stop Using It

If you are using Salesforce the common sense thing to do is use their marketing automation tool Pardot also known as Marketing Cloud Account Enagementment Pardot is a marketing automation platform targeted at Salesforce software users. It’s a fit for B2B enterprises and medium-sized businesses, but it may be price-prohibitive for smaller businesses without a […]
What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in October 2021?

The chart below shows the sentiment across the main financial sectors in October 2021.
How To Preserve Email Formatting on Forwarded Emails

Forwarding emails from within an email client like Microsoft Outlook or Apple Mail will generally always result in formatting changes. Forwarding an email causes the HTML code to be partially rewritten by the email program doing the forwarding as well as adding a section on where the email originated from. Forwarding emails will always result […]