How Can You Use AI To Boost Cross-Selling In Fund Marketing?
Identifying cross-selling opportunities is vital in fund marketing, as investors who already know you and trust you with their money are far more likely to invest with you than a new prospect. AI can help you massively in this regard, as it is able to automatically detect existing investors within your system who may be […]
REPLAY::Fund Marketing; The 5 Pillars of Running a Successful Digital Marketing Campaign
REPLAY::Fund Marketing; The 5 Pillars of Running a Successful Digital Marketing Campaign As most funds are now embracing digital, we are often asked for tips and advice on how best to orchestrate digital marketing campaigns, as it goes way beyond simply sending fund factsheets to your investor base. Planning is absolutely vital. From identifying your […]