Creating The Best Landing Page For Fund Marketing
Content marketing relies on getting a website visitor to leave their details behind in return for some gated content – this requires well-crafted landing pages. With people having an attention span less than a goldfish, if you can’t catch their attention it is pretty much game-over and the page will not convert. So the copy […]
Email Notices And Email Footers For Fund Managers
Disclaimers and confidentiality notices are automatic additions to the end of many organisations’ email, sometimes adding half a page of text or more to the sender’s message. There is no legal authority on the effectiveness of these notices in email messages; but that is not to say that they should not be used, provided care […]