News
In this section you can find out the latest information on ProFundCom's customer and product news. News items are available as an RSS feed.
You can also view our news on the following websites
Wealth Managers
ProFundCom Announces Agreement to Acquire AttachMetric, the leader in desktop email, attachment and web-link tracking
28 April 2012
ProFundCom Announces Agreement to Acquire AttachMetric, the leader in desktop email, attachment and web-link tracking
ProFundCom today announced it has entered into a definitive agreement to acquire AttachMetric, the world leader in desktop email, attachment and web-link tracking. The....
ProFundCom Appoints Senior Team To Ramp Up Wealth Management Operations
29 March 2012
ProFundCom has announced two senior appointments , reflecting the company’s strategic commitment to the Wealth Management sector. These new hires follow a number of major wealth management wins in North America and the UK.
Harvi Bains is appointed New Business Director working specifically in....
Ferox Capital builds systematic approach to hedge fund marketing with ProFundCom
29 February 2012
Ferox Capital have selected ProFndCom's sales and marketing platform for provide systematic marketing of their various funds and research. ProFundCom provides Ferox the ability to automatically generate detailed reports that can be filtered by salesperson, emails opened, emails read, emails....
4 Lessons in Marketing Financial Products and Hedge Fund Marketing
02 February 2012
I was recently that in the last 8 years of developing the ProFundCom platform what nuggets of information I had about hedge fund marketing and asset management marketing. What shocked me was that someone was actually interested in what I had to say.
So here they are the 4 lessons in marketing....
Are Tablets Taking Over in Hedge Fund Marketing?
25 January 2012
More and more funds are looking to see should they invest in providing a better tablet experience for investors and prospects viewing their marketing material and related communications. In 2011, nearly 5% of all Internet traffic from global markets came from non-computer mobile devices. Mobile....
The Use of Social Media by Hedge Fund Managers
07 December 2011
The MHP Hedge Funds and Social Media Survey 2011 (the survey used Bloomberg’s The World’s 100 Richest Hedge Funds survey of February 2011 as its base and focused on the 77 hedge fund managers for whom hedge funds are a core part of their business) carried out by U.K. PR firm MHP Communications,....
"ProFundCom engages the RIGHT investors with the RIGHT message" - hedge fund marketing expert, Bryan Johnson.
04 December 2011
Bryan Johnson, the Managing Partner of Johnson & Company recently commented that ProFundCom was essential for managers to raise in-flows in the current economic climate. Bryan said, "ProFundCom optimises a fund’s ability to meet the most important aspects of marketing and fundraising:....
Only ProFundCom ticks all boxes for Hedge Fund Marketing
07 October 2011
ProFundCom's latest platform release has compared exceptionally well with the latest research on customer engagement metrics you should be tracking. In fact, no other product was highlighted in this research - which is a vote of confidence for ProFundCom's development team headed by Adam Wiseberg....
