The Product
Tailored intelligence
ProFundCom is a tool for more effective email marketing. Designed specifically for relationship-building with hedge fund and other asset managers, it helps your tailor bulk mailings easily and effectively, and crucially it tracks how attachments are received and opened. It analyses this data, and presents it back to you in a form configured to meet your marketing priorities. ProFundCom is powerful, accurate and easy to set up: it works within any standard web browser, and can be tightly integrated with most major CRM databases or contact management programs including Salesforce.com, PerTrac CMS, Microsoft Outlook/ Dynamics/ CRM and ACT!
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How it works
Email offers the simplest means to stay in touch with clients and potential clients. But we all know the problem. There’s a daily junk cascade falling on our inboxes. How do you ensure that your communication stands out? The key is relevance: your communication has to be immediately meaningful to the right people, the people interested in what you have to say. That’s why ProFundCom starts by combining the efficiency of bulk mailing with effective personalisation.
Familiarity generates a 70 per cent increase in opening rates: ProFundCom can automatically match the names of specific funds or sales people to particular clients. This name appears in the mail header, alongside your subject line.
When the email is opened, the contents need to be instantly appealing: concise, easy to take in and personalised. Once again ProFundCom helps the process with smart templates and automated customisation.
The richer your database, the more effective your personalisation can be. ProFundCom helps you develop this insight by tracking which funds and prospects are interested and building profiles over time. ProFundCom tracks when an attachment is opened, logging the data in our system and correlating these activities against individual user profiles. We can present these correlations in different ways to yield different insights. Typically you can
- see quickly which funds or reports are of particular interest to a contact (by tracing which documents have been opened)
- see which mailings are most popular (or unpopular)
- judge who is most likely to attend your events and tailor your invitations accordingly
- create user interest summaries for particular sales people. All this information is brought together and presented accessibly and flexibly through a visual dashboard.