About us
More Intelligence for Hedge Fund Marketing and Sales
ProFundCom is an Engagement Analytic tool for hedge funds, asset managers and other financial products. ProFundCom details-
Involvement :
• Deep email analytics
• Site visits – how many people are visiting your site?
• Time spent – how long did they spend on your site before they clicked away?
• Pages viewed – how many pages did a visitor view before they left your site?
• Keywords searched – what words did a visitor search to find your site?
• Navigation paths – where did a visitor navigate to after landing on your site?
Interaction (these can be tracked through social media):•Number of comments contributed to your blog
• Number of unique commenter's on your blog
• Quantity/frequency of written reviews, blog comments and forum discussions
Intimacy (these can be tracked through customer service calls, surveys and social media):
• Sentiment tracking through social media
• Sentiment tracking of internal customer contributions
• Opinions expressed in customer service calls
Influence (these can be tracked through customer service calls, surveys and social media):
• Product/service satisfaction ratings
• Brand affinity
• Content forwarded to friends (email, retweets, facebook postings etc)
• Posts on high profile blogs
History
ProFundCom was founded in 2005 by Paul Das. We saw that new technology which allowed you to track when email attachments were opened could support the particular sales and marketing needs of the hedge fund and asset management sector. That’s because in the alternative investment market, personal relationships are fundamental. Email has the potential to support those relationships, facilitating regular non-intrusive contact, but only if it’s used intelligently. We saw that if we could combine a tracking capability with personalisation tools and useful reporting, we could help sales and marketing teams focus on real opportunities and cement relationships rather than irritating potential clients with unwanted material. We’ll help you see where to focus, who to follow-up, and how to make the most of your limited time and marketing resources.
At the heart of ProFundCom is a software tool, but by wrapping it up as a service we can ensure it’s easy to use and maintain, offers continuing value, and that it delivers sales and marketing intelligence as well as capability.
Locations
Offices Head Quatered in London, ProFundCom has local sales presence in New York, Geneva and Singapore. Contact us here.
Support ProFundCom also provides 24/7 follow the sun support from our offices in London and Bangalore. Raise a support ticket here.
Servers ProFundCom's data centers are housed in high-availability mirrored servers at Rackspace and Star Networks.
Management Team
Paul Das
Managing Director and Founder
Ian Collins
Head of Infrastructure
Stephen D'Aulby
Commercial Director
Adam Wiseberg
Head of Technology
Jamie Graham
Marketing and Events
