News
In this section you can find out the latest information on ProFundCom's customer and product news. News items are available as an RSS feed.
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ProFundCom Announces Agreement to Acquire AttachMetric, the leader in desktop email, attachment and web-link tracking
28 April 2012
ProFundCom Announces Agreement to Acquire AttachMetric, the leader in desktop email, attachment and web-link tracking
ProFundCom today announced it has entered into a definitive agreement to acquire AttachMetric, the world leader in desktop email, attachment and web-link tracking. The....
ProFundCom Appoints Senior Team To Ramp Up Wealth Management Operations
29 March 2012
ProFundCom has announced two senior appointments , reflecting the company’s strategic commitment to the Wealth Management sector. These new hires follow a number of major wealth management wins in North America and the UK.
Harvi Bains is appointed New Business Director working specifically in....
Ferox Capital builds systematic approach to hedge fund marketing with ProFundCom
29 February 2012
Ferox Capital have selected ProFndCom's sales and marketing platform for provide systematic marketing of their various funds and research. ProFundCom provides Ferox the ability to automatically generate detailed reports that can be filtered by salesperson, emails opened, emails read, emails....
4 Lessons in Marketing Financial Products and Hedge Fund Marketing
02 February 2012
I was recently that in the last 8 years of developing the ProFundCom platform what nuggets of information I had about hedge fund marketing and asset management marketing. What shocked me was that someone was actually interested in what I had to say.
So here they are the 4 lessons in marketing....
ProFundCom secures exclusive deal with Equipos and Integrate
02 February 2012
ProFundCom has secured an exclusive deal with Equipos and Integrate to provide detailed client and prospect engagement to the documents generated by these market leading system.
Equipos are specialists in the asset management sector experience, insight and expertise to deliver best-in-class....
Are Tablets Taking Over in Hedge Fund Marketing?
25 January 2012
More and more funds are looking to see should they invest in providing a better tablet experience for investors and prospects viewing their marketing material and related communications. In 2011, nearly 5% of all Internet traffic from global markets came from non-computer mobile devices. Mobile....
ProFundCom delivers detailed engagement analytics to Hedge Fund Marketing Index
16 January 2012
ProFundCom, the hedge fund and asset management marketing platform has been selected to deliver detailed enagement analtics to the Hedge Fund Marketing Index service.
"Hedge Fund Marketing Index will be using anonymous data from over a billion data points from ProFundCom to track month by month....
Upgrade to ProFundCom console view of campaigns with more detailed engagement analytics
16 January 2012
The ProFundCom console, the company's platform for hedge fund and asset management marketing, got an upgrade designed to simplify its user interface, improve its display of detailed engagement analytics, optimize munti-media access and open it for third party app developers.
The analytics that....
