News
In this section you can find out the latest information on ProFundCom's customer and product news. News items are available as an RSS feed.
You can also view our news on the following websites
Asset Managers
ProFundCom Announces Agreement to Acquire AttachMetric, the leader in desktop email, attachment and web-link tracking
28 April 2012
ProFundCom Announces Agreement to Acquire AttachMetric, the leader in desktop email, attachment and web-link tracking
ProFundCom today announced it has entered into a definitive agreement to acquire AttachMetric, the world leader in desktop email, attachment and web-link tracking. The....
Why CRMs fail for Asset Managers and Hedge Fund Managers
02 April 2012
Starting with TESCO in 1994 I have seen CRM systems come and go and generally fail to implement the original golden vision.
Whilst huge amount of time has been spent on getting the legacy data into the CRM system most CRM end up being a glorified calendar system.
To follow the blog click here....
Ferox Capital builds systematic approach to hedge fund marketing with ProFundCom
29 February 2012
Ferox Capital have selected ProFndCom's sales and marketing platform for provide systematic marketing of their various funds and research. ProFundCom provides Ferox the ability to automatically generate detailed reports that can be filtered by salesperson, emails opened, emails read, emails....
Join ProFundCom at GAIM 2012
23 February 2012
The Meeting Place For The Global Hedge Fund Investor & Manager Community
18 – 21 June 2012
Le Méridien Beach Plaza, Monte Carlo, Monaco
Dear manager
GAIM International is the premier alternatives event with over 300 powerful investors and 500 top managers attending....
Mena Capital increases hedge fund marketing and sales intelligence with ProFundCom
09 February 2012
Mena Capital, the London-based investment management and advisory company focusing in the stock markets of the Middle East and North Africa region, have selected ProFundCom to deliver communications to their investors and prospects. ProFundCom not only gives Mena Capital the ability to send....
4 Lessons in Marketing Financial Products and Hedge Fund Marketing
02 February 2012
I was recently that in the last 8 years of developing the ProFundCom platform what nuggets of information I had about hedge fund marketing and asset management marketing. What shocked me was that someone was actually interested in what I had to say.
So here they are the 4 lessons in marketing....
Are Tablets Taking Over in Hedge Fund Marketing?
25 January 2012
More and more funds are looking to see should they invest in providing a better tablet experience for investors and prospects viewing their marketing material and related communications. In 2011, nearly 5% of all Internet traffic from global markets came from non-computer mobile devices. Mobile....
ProFundCom delivers detailed engagement analytics to Hedge Fund Marketing Index
16 January 2012
ProFundCom, the hedge fund and asset management marketing platform has been selected to deliver detailed enagement analtics to the Hedge Fund Marketing Index service.
"Hedge Fund Marketing Index will be using anonymous data from over a billion data points from ProFundCom to track month by month....
