Structured marketing is a strategy that concentrates on sending out content in a structured way, which can be planned weeks and months in advance, rather than on an ad hoc basis.
To be successful in terms of attracting investment and raising assets, a structured marketing campaign must concentrate on touchpoints such as brand values, rather than performance. Unlike performance, brand values don’t change quickly, so you can deliver a consistent message that is scheduled in advance. For structured marketing to work, you must first identify what your company stands for and what your brand represents. Then you need to concentrate your messages around that aspect of your business. And to deliver your messages effectively, you must use a quality project management tool – such as Basecamp, Asana, JIRA etc. – that allows you to put all your content and workflow into the system and schedule it.
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