Chat with us, powered by LiveChat
Blog

What Is Structured Marketing And How Can It Be Used To Raise Assets Under Management?

Published: 3 April, 2019

Structured marketing is a strategy that concentrates on sending out content in a structured way, which can be planned weeks and months in advance, rather than on an ad hoc basis.

To be successful in terms of attracting investment and raising assets, a structured marketing campaign must concentrate on touchpoints such as brand values, rather than performance. Unlike performance, brand values don’t change quickly, so you can deliver a consistent message that is scheduled in advance. For structured marketing to work, you must first identify what your company stands for and what your brand represents. Then you need to concentrate your messages around that aspect of your business. And to deliver your messages effectively, you must use a quality project management tool – such as Basecamp, Asana, JIRA etc. – that allows you to put all your content and workflow into the system and schedule it.

 

View this and other topics like this in more detail in our Whitepaper section.

If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here

Find out how ProFundCom can help you

Sign up for a 3 month trial. We’ll help you get going and answer any questions.